Get To Know Us

Al Sultan Food Stuff Co. SARL was established in 1991, dedicated to delivering premium and outstanding products to meet the diverse needs of our valued customers.

With a passionate team of over 100 professionals, we continuously strive to grow our business, uphold our brands' esteemed reputation, and effectively engage with the market. Our unwavering commitment to excellence ensures that we consistently provide top-tier products that align with the evolving demands of our dynamic market.

Our Mission

Ensure optimal market coverage through a solid infrastructure and enrich our consumer's lives with premium products that bring quality and improve their day to day.

Our Vision

Become a pioneer in the distribution market, accomplish sustainable growth in quality and invest in existing and potential markets.

Our Values

Act with integrity with respect to our team, partners and clients in addition to maintaining preeminent standards of corporate social responsibility.

Our Products

SFS offers a diverse FMCG product portfolio distributed across Retail, Wholesale, and Bakery & Food Service channels, ensuring strong market coverage and reliable supply across Lebanon.

We are the exclusive agents and distributors of leading international brands, including Indomie, Sweet’N Low, St. Dalfour, American Garden, Pezzullo, CSM, Lesaffre, Bunge, Kerry Group, Daawat, Hadeel, India Salam, and Veetee, among others.

Our products are sourced from trusted global manufacturers in KSA, the USA, India, the UK, France, Germany, Italy, Spain, Canada, and other key markets, meeting international quality standards and local market needs.
With a strong supply chain, wide product range, and category expertise, SFS delivers consistent quality, competitive pricing, and dependable distribution to retailers, food service operators, and wholesalers nationwide.